Paul Sherfield who runs the consultancy is well known in the printing and pre-press industry as having considerable knowledge on digital workflows, with a special expertise on the business reasoning behind such systems.

He has installed some of the most successful digital pre-press systems in the UK. For 2 years he worked on a number of medium term projects before starting the consultancy in July 2000. Before this he was a partner in what became one of the leading pre-press/printing companies in London.

He is a member of the Institute of Printing, Packaging and Paper, active in a number of industry groups and is a regular speaker at seminars and conferences.